Enjoying world class wines with friends and family


VIDEO PRODUCTION | WEBSITE DESIGN

Recently I was able to join the team at The Old Sugar Mill to revamp their online presence with a homepage redesign mobile layout.

Old Sugar Mill

13 Wineries. 1 Location.

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BACKGROUND

Explore the 13 wineries

Originally built in 1934 as an operating beet sugar refinery, the Old Sugar Mill now hosts thirteen unique wineries offering varietals from all over Northern California. Zinfandel, Cabernet Sauvignon, Barbera, Tempranillo, Chardonnay, Chenin Blanc and Sangiovese are just a few of the featured wines. Our main objective for this video series was to capture the essence of the winery and focus primarily on the experience behind the wine and facility. The video campaign took 2 weeks and numerous Uber rides home to complete the marketing series.

Empathize, Isolate & Overcome

The old website had a few flaws and some issues under the hood so we decided to get greased up and fix that ol' beast. We started with the fundamentals of what was needed and what would work best for new and current member interaction. The navigational structure alters between mobile, tablet, and desktop, ensuring we’re serving the user based on device type and behavior. Through a research-proven approach, we created an experience that works, looks, and feels welcoming.


Wordpress CMS eCommerce Square Payment Integration

Desktop to mobile and everything in between

Designing for all devices meant creating modular components that could work in a responsive layout. With all the visual rich content created, there was enough to make it beautiful for days.

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